What makes a good Logo

Good Logos. Of course you want them to be cool, but the problem comes when you over do anything. It loses peoples' attention, causes them to question it, and makes it so no one can remember the logo, and especially can't remember the company associated with. If this ends up the case what was the use of the logo in the first place? Just for someone to look and say, "Wow, that is a cool logo" and then forget it in another 10 minutes? Sometime in your life whether it be for your website, your company, just to show off to your friends, eventually you will probably need a good logo, I might as well give you some tips so that when you make it, it doesn't absolutely suck and be forgotten quickly.

• First, it needs to be simple, not complicated in any way, make it unique but not overdrawn. Stick to basic shapes and simple colors, and it is recommended to include your name in it, but in a simple font people can read at 80 mph on the freeway and remember. Use the K.I.S.S. principle, the Keep It Simple Stupid Principle. Keeping them simple makes them more recognizable, incredibly memorable and of course the most effective.
• Second, KEEP IT MEMORABLE, without memorability your logo is useless, trampled under feet and tossed in the trash, that isn't what you want to happen to your logo at any time. One easy tip on doing this is keep it simple, yet appropriate. If you want to see any bad examples look at these, then see how many you remember tomorrow: http://logodesignerblog.com/bad-ugly-worst-logo-designs/ . The subject matter of the log is actually mostly useless the main thing you need is that it is distinctive, memorable, and clear.
• Third is Timeless. Will it last years? 10, 20, 50? Think about the Coca Cola logo, it has always been remembered and I don't think it has ever changed at all makes it easier to remember the logo throughout all time. Can you think up all 11 logos for Pepsi since 1898 to 2008? Well can you? Probably not.
• I'm running out of time but the last two are versatility and apropriateness, the logo should be funtional, make it in a vector format, and ask these: Can you print it in one color? On something the size of a postage stamp? On something the size of a billboard? Reversed (white logo black background to white background, black logo) ? last of all make it appropriate for the intended purpose. period.